TikTok has become one of the most influential platforms in the world, especially when it comes to music. It’s a space where songs go viral overnight, artists rise to fame, and regular people—just like you—can earn money by promoting music. Yes, you read that right! You can get paid to promote music on TikTok, and Australians aren’t left out of this opportunity. Whether you’re looking to side-hustle or take it on full-time, here’s everything you need to know to turn your TikTok game into a moneymaker.
Why TikTok Is the Ultimate Platform for Promoting Music
TikTok is a music-driven platform at its core. With millions of users globally—almost 8 million of them in Australia alone—it’s a hub for discovering, dancing to, and creating content around catchy tunes. Many new artists and songs dominate the charts thanks to TikTok challenges, trends, or viral moments. That’s where you come in. Brands, labels, and musicians know how critical TikTok is for creating hype around music. They’re constantly looking for people to help promote their songs—to post trends, create dances, or simply feature their music in your content.
The bottom line? If you’ve got some creativity and a knack for making TikTok videos, you’ve already set the foundation to get paid to do it.
Can Australians Really Get Paid to Promote Music on TikTok?
Absolutely! It doesn’t matter if you live in the middle of Sydney, the Gold Coast, or a tiny Aussie town. With TikTok, all you need is an internet connection and a smartphone. People from all over the world, including Australia, are cashing in by working with artists and music labels to promote their tracks.
The best part is, you don’t have to be a massive influencer with millions of followers. Many musicians and brands are open to working with micro-influencers (those with smaller but highly engaged audiences) to get their music heard by real people.
Whether you’re a casual TikTok user or already building a following, there are steps you can take to start monetising your content. Here’s how to do it.
Step 1: Build Your TikTok Presence
Before anyone will pay you to promote music, you need to establish yourself on TikTok. Think of this as laying the groundwork. You don’t need to be a professional content creator, but you do need followers who trust you and engage with your content.
- Start Posting Consistently
TikTok’s algorithm rewards creators who post regularly. Aim for at least three to five videos per week. The more consistent you are, the more likely your content will be pushed to people’s “For You” pages. - Focus on Niche Content
While TikTok allows room for creativity, it’s helpful to have a niche—or at least a style or theme that ties your videos together. Are you the fun, dancing type? Do you love reacting to trending sounds? Think about what makes your audience enjoy your content and stick to it. - Engage with Your Audience
Building relationships with your followers is essential. Reply to comments, participate in challenges, and make an effort to connect with your community. People are more likely to follow and support creators who feel approachable.
Step 2: Show You’re Good at Promoting Music
If you want to be paid to promote music, show that you can actually do it well. TikTok acts like your portfolio for potential clients, so your feed should reflect your ability to create content that highlights music in fun, creative ways.
Here’s What You Can Do:
- Use Trending Audio You Genuinely Enjoy
Start by creating videos using trending songs. Experiment with dances, lip-syncs, or creative transitions. This not only shows off your skills but can also help you get noticed by brands or artists monitoring TikTok trends. - Create Original Content Around Songs
Go beyond trends by coming up with innovative ideas. Maybe you create a dance or start a hashtag challenge of your own. The more creative your content, the better it showcases your potential to promote music successfully. - Tag Artists and Use Hashtags
If you’re already using a particular artist’s music in a fun way, tag them in your captions. Use relevant hashtags too, like #aussiemusic or #tiktokmusicpromotion. Sometimes artists or their teams scan these tags to find new influencers to collaborate with. - Collaborate With Other Creators
Teaming up with other TikTok users strengthens your presence and lets your content reach their audience as well.
By doing this, you’ll make it clear that you’re skilled at making music a central part of your TikTok videos.
Step 3: Find Opportunities to Get Paid
When you’re ready to start working with musicians and earning money, here are a few strategies to connect with clients:
1. Join Influencer Marketing Platforms
Platforms like Heepsy, Collabstr, and The Influence Agency can help you connect with brands or music creators looking for influencers. Sign up, fill out your profile, and list yourself as someone available for music-related promotions. While some platforms may ask for a fee, many allow creators to join for free.
2. Partner with Independent Artists
Many up-and-coming Aussie artists are eager to get their music heard. They’re often willing to pay creators or provide perks like free concert tickets or merchandise in exchange for promoting their songs. Reach out to these artists on TikTok, Instagram, or even platforms like Bandcamp.
3. Work with Music Labels and PR Agencies
Larger campaigns often come through music labels and public relations firms. Big brands sometimes collaborate directly with influencers to generate buzz for their artists. Email these organisations or use LinkedIn to network with music industry professionals.
4. Pitch Your Own Campaigns
If you’re confident in your ability to promote music, there’s no harm in pitching yourself! For example, you could message Australian artists on TikTok or Instagram and explain how you’ll creatively promote their track.
5. Sign Up for TikTok Creator Marketplace
While eligibility for the Creator Marketplace depends on your follower count and engagement rate, it’s a fantastic resource. Here, brands post promotional opportunities and creators can apply directly. Think of it as a job board for TikTok collaborations.
Step 4: Hone Your Skills (and Price Yourself Wisely)
Once you’ve landed a paid opportunity, it’s essential to deliver great results while setting fair rates for your work.
Setting Your Rates
How much should you charge? This can depend on things like your follower count, engagement rates, and the amount of work involved. Generally:
- If you have around 10,000 followers, you may start charging anywhere between $50-$150 per video.
- With 100,000 followers, your earning potential grows to $500 or more per post.
Always consider the effort you’re putting in. Custom dances or unique content may warrant higher fees than a simple post featuring a song.
Improve Your Content
Keep experimenting with new video styles, editing techniques, and even analytics tools to improve your reach. High-quality, creative videos are more likely to leave an impression on clients.
Communicate Clearly
Whether you’re working with a big label or a local artist, make professionalism your priority. Set clear expectations, meet deadlines, and communicate openly regarding the campaign. Professionalism builds trust and turns one-time clients into long-term partners.
Step 5: Keep Growing Your Presence
Once you’ve started to make money promoting music, don’t stop there! Keep growing your TikTok presence, and those opportunities will only multiply. The larger and more engaged your following, the more valuable you become to artists and brands.
Building a Full-Time Career
The beauty of getting paid to promote music on TikTok is that it’s incredibly flexible. For some people, this will be a fun side-hustle, while others may see it grow into a full-time career. TikTok itself offers income opportunities, such as the TikTok Creator Fund and livestream gifts, which can complement your music promotion earnings.
With dedication and a bit of creativity, you could become one of Australia’s go-to TikTok influencers for all things music.
Final Thoughts
Getting paid to promote music on TikTok is more than just a trend—it’s a genuine way to earn cash while doing something fun and creative. Whether you’re using the platform casually or have your sights set on big promotions, Australians have countless opportunities to turn their love for TikTok into real income.
All it takes is starting somewhere. Build your profile, connect with the right people, and focus on creating videos that highlight your ability to bring music to life. Before you know it, you could be making waves (and making money) in TikTok’s exciting, music-driven community.
